We’re expanding our brand to remain a trusted resource– and to do more.
As the federal contracting industry grows in size and complexity, accessing the right news, resources and partners is a mounting challenge for Government executives and contracting businesses alike.
That’s why we created FORUM
The place where everyone in federal contracting can come to find the information they need, and to find each other. We help contracting businesses of all shapes and sizes position themselves to successfully pursue federal contracts.
And Government leaders know us as a trusted connection to high-quality contractors working with emerging technologies and critical capabilities.
FORUM is where Government and Industry connect. It was built to help make the business of federal contracting simple, strengthen public-private collaboration, and advance the pursuit of vital Government missions.
A bold new voice for our Industry.
We’re proud to be evolving into the go-to destination for everything Government. To ensure we stay rooted in our core values of humility and service, it’s important that we get our tone spot on.
The words and voice we use are just as important as what we say. We need to keep them consistent and accurate across our family of brands and in all our teams. These guidelines convey who we are, and how we’ll address our stakeholders at every touchpoint.
We are…
Knowledgeable
Our audience is hungry for information, and we equip them to find, consume,and report it. We’ve been working in this space for a long time, and We’ve earned the right to talk with confidence and authority. In federal contracting, knowledge is power. And our customers deserves to be empowered.
Relatable
Although we work closely with big corporations and leaders in Government and Industry, we don’t do lofty’. We’re folks who love what we do, and the friends we do it with. Everything we say (and do) is clear and respectful. We’re grounded in proof and truth, not jargon or hyperbole. We’re not afraid to inject humor and levity, but we’re always polished.
Simple
We exist to help everyone in this complex space do their jobs better, and more easily. We know our audience is smart, so we choose clarity over jargon, without ever dumbing down. We choose strong, active verbs over adverbs, and we get to the point quickly.
Dynamic
Federal contracting doesn’t equal boring, and neither should the way we talk about it. We push the envelope. We innovate. We host the biggest innovators and ‘movers and shakers’ doing amazing things at our high-energy events, and within our content platform. Let’s inspire action with our words.
FORUM is the right name at the right time—it uniquely describes how we create a platform to bring the Government Contracting community together, and it allows us to think more broadly as a company and offer our services to more markets.
Our company got its start in Federal Health Technology, and we’ll still continue to serve our vibrant community in that vertical. Under FORUM, we’ll also look to establish our unique mix of insights, events and awards to the Defense and Federal Civilian markets.
We can’t wait to show you what’s in store!
– Scott Robinson, Senior Director, Communications and Marketing
Explore our new visual identity.
Colors
Teal
HEX:#10333F
CMYK:94, 64, 51, 56
Pantone: 303U
80%
60%
40%
20%
Yellow
HEX:#FFDA00
CYMK:2, 12, 92, 0
Pantone: Medium Yellow U
80%
60%
40%
20%
Gray
HEX:#E7EBEC
CYMK:16, 7, 9, 0
Pantone:7541U
80%
60%
40%
20%
White
HEX:#FFFFFF
CYMK: 0, 0, 0, 0
Pantone: White
80%
60%
40%
20%
Font
Lineca 37 AaBbCc
Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ
Italic abcdefghijklmnopqrstuvwxyz
Bold 0123456789
Bold italic ?!@$$&%0?\,.
Logos
Reversed
Primary
Mono
Mono Reversed
Images
